Keller Williams Towne Square
55 Mountain Boulevard, Warren, NJ 07059
908-642-6997 | Jamescarltonlongo.kw.com
By James Carlton Longo 
When you’ve seen real estate markets boom, bust, languish and occasionally stabilize, you arrive at the knowledge from past experiences and a prescient sense of the future. Because there’s almost nothing you can’t smell coming ’round the bend. The question I’m now asked daily is “how much longer do you expect this seller’s market to last?” I think, throughout 2022; after that, it’s hard to say. First-time homebuyers are the hardest hit with these conditions because they’re ‘buying high’ without the benefit of ‘selling high.’ It has not, however, deterred first-timers from jumping into the pool with astonishing vigor.
While I enjoy working with buyers, improving and staging homes combined with razor-sharp photography and highly effective marketing is the stuff of only the very best professionals. That end of the industry requires experience, vision, resources, and a fine-tuned sense of what consumers want. Outside of being a calm, cool, and effective negotiator of all things real estate – ‘ultimate marketing’ is my best skillset – and an entirely necessary one to ensure that I secure my selling clientele top dollar for their properties.
Having sold and closed nearly 1,400 properties, there’s not much I’ve missed. Though, I do admit to learning new things daily. A desire to be better positioned to help my clientele is a never-ending pursuit. Having joined Keller Williams, the world’s largest and most effective real estate organization just 3 years ago, I better understand the value of technology as it relates to nearly every facet of the industry. There is, of course, no viable substitute for person-to-person communication but technology also facilitates the same effectively and is a great deal more than surfing the web for new listings. Look for some radical changes as to how consumers will buy and sell real property and the service they’ll expect from industry professionals in the near future. It’s going to be an exciting transition as we draw closer to 2030 which really isn’t all that far away.
James consistently earns the highest levels of residential real estate sales volume nationwide. He has been a keynote speaker, instructor, managing broker, and mentor to hundreds throughout his career. Keller Williams is the world’s largest brokerage firm with nearly 200,000 agents worldwide.