1274 Springfield Ave.
New Providence, NJ
moxiesalonandbeautybar.com
Making Customers Feel Good at Moxie Salon and Beauty Bar
By Katrina Musto
Finding a “one-stop shop” when it comes to a salon is crucial. We all know what it’s like to have a favorite salon for nails, a place we like for hair and makeup, and then a place in the next town over for waxing or a spray tan. But what if you could get everything in one place?
At Moxie Salon and Beauty Bar’s newest location in downtown New Providence, you can. The franchise has various locations throughout the Garden State (as well as ones in Connecticut and NY) but owner and operator, Melissa Smith, was looking to find just the right community. “Once you step into Moxie, you are family,“ she says, “you feel at home, and you just know you’re going to see familiar faces!”
Having loved the beauty industry since she was young, this business venture seemed like a natural fit. Smith, who is also a full-time realtor, said, “I thought it would be tough to find a business opportunity to compete with something as exciting as finding people their dream homes, but I was lucky enough to. Making people look and feel amazing is so rewarding. The best part is that we do so affordably. I couldn’t be more excited to offer this to the New Providence community.”
Moxie Salon and Beauty Bar opened in early March and caters to its clients seven days a week, anytime from 8 a.m. until 8 p.m. for hair (extensions, Keratin treatments, blowouts, coloring, haircuts, and styling), eyelash extensions, nails (gel and regular manicures), spray tanning, facial waxing, and makeup application appointments. They also feature the ever-popular, “Moxie Makeover” which includes a few of the above luxuries done in one day, at one place. “We’re ready to ‘Moxify’ New Providence!” Smith says. Moxie has a membership program as well, with great perks for their clients.
Kelly Galvin is the managing partner working alongside Smith and has been in the Moxie family for seven years, previously managing the Montclair location. As a long-time area resident, she says the great location is what drew her in. She loves the New Providence community. Both women remarked on the fun ways customers can utilize Moxie, such as by throwing their little ones a glam party at the salon or hosting a girl’s night out party there where friends can get pampered together. Moxie also takes care of updos and makeup for wedding parties and proms – they even offer on-location services. The salon sells its own lines of makeup and hair products (Get Moxified), as well as offering Kerasilk, IGK, and ColorWow brands to achieve the glam look you’re seeking while at home. For color clients, Moxie uses the esteemed Goldwell color line to keep hair healthy and looking its best.
Smith put it perfectly when she said, “In New Jersey, we’re busy. We want to look great, but we want to get in and out.” At Moxie, you can get it all done enjoyably and quickly while feeling like you have your own glam squad. With four daughters of her own, she is always hearing about the latest trends in the industry and is excited to keep making others feel fabulous when they walk out the door. Make your appointment today to come in and get “Moxified”!