Gerald A. York Optician
21 South Finley Ave |Basking Ridge, NJ 07920
908-766-0939
By Joanne Kleinle
One thing many of us have learned during the past year is the value of our own backyard. Family, board games, firepits, and local shopping got us through this difficult year. Nothing beats local- for reliability, service, and quality. When it comes to choosing a place to get glasses and contacts for you and your family, your best choice is also a local one. Gerald A. York Optician is the clear choice.
Jerry York
Gerald A. York has been a mainstay in downtown Basking Ridge since 1977. The family-run business has always prided itself on offering the same benefits of big superstores, but with the expertise and customer service that only a local business can offer. Gerald and his wife, Eileen, ran the business until their son, Jerry, took over in 2012. The family has lived in the area for generations and continues to call it home. Unlike many of the larger shops, the Yorks get to know their customers – their sense of taste, lifestyle, likes, and dislikes. Most customers come back for years and bring their whole family.
There are a lot of choices when it comes to eyeware. Just like the larger stores, Gerald A. York offers a wide selection of brands and styles. Lindberg, Silhouette, Prada, Oliver Peoples, Kate Spade, Lafont, Flexon are just a few of the collections that they offer, as well as Maui Jim and Oakley sunglasses and many children’s lines too. Whatever member of your family needs glasses, they have such a wide variety of styles and brands to choose from, you are sure to find one to suit your style, needs and in your price point. Since they take the time to get to know you, they can help make the overwhelming task of choosing frames less intimidating by narrowing choices. Their website is full of testimonials from grateful clients who have been part of the York family for decades.
Once your frames are picked, you know that your lenses will be done right at Gerald A. York. Jerry specializes in a wide range of lenses including progressive, Transitions, Xperio polarized lenses, and ophthalmic lenses with the latest thin lens technology. He also offers Airwear Lenses which are virtually unbreakable and lighter than regular lenses, making them a perfect choice for children or people with active lifestyles.
If you need a checkup or a new prescription, Gerald A. York provides an in-house independent Doctor of Optometry. Just call ahead to schedule an appointment at 908-766-0939. Jerry, like his mother and father before him, prides himself on offering personalized service to all of his customers with free expert adjustments, custom progressive lens fitting, the newest thin lens technology to accommodate complicated prescriptions, and a full-service lab with repairs done on-site. New clients and walk-ins are always welcome, but due to COVID restrictions, the store is limited to three customers at a time and appointments are required for eye exams for glasses and contact lenses.
They do not take insurance, but because they charge the minimum allowed by the manufacturer for most frames and also offer an insurance discount, the cost to the customer often works out to be less for the same glasses than the prices charged in chain stores. So for your next set of glasses or contact lenses. The choice is clear. Go local- see Gerald A. York Optician at 21 South Finley Ave. in Basking Ridge.