theconnectionsnj.com SHOPPING, DINING, BEAUTY & EVENTS PAGE 22 Sports card store offering baseball, basketball, football, hockey, soccer, pokemon cards, memorabilia, hobby wax, single cards, retail and supplies. 257 N. Main Street, Manville, NJ 08835 908-842-2400 Open Monday-Saturday (11am-6pm) Receive 10% off when you spend $50 Visit Our NEW Location: Authentic Mexican Cuisine • Tacos • Burritos • Guacamole • Nachos Tostadas • Quesadillas • Tamales • Soups • Catering 908-879-0447 • 908-879-0455 5brotherstaqueria.com 79 West Main St., Chester, NJ 07930 BYOB Open 7 Days 11:00 AM – 9:00 PM Dine-In | Take Out | Free Delivery within 10 Miles e who has a thing to sell And goes and whispers in a well Is not so apt to get the dollars As he who climbs a tree and hollers —Anonymous I read that little poem on the back of a sugar packet in a restaurant. It struck me as the perfect definition of marketing. The only way to get someone to buy your product (or your service, idea, or you, yourself) is to get out and holler. The greatest idea in the world is of no use at all if no one knows about it. A funny thing happens to most of us when we think about marketing ourselves. We shudder at the thought. We’re suddenly shy. We’re modest. We’re embarrassed to talk about ourselves. Think of it this way: If you owned a business, would you simply open a store, sit there, and wait for customers to come to you? If you did, you’d go out of business in a very short time. To succeed, you have to tell people about your product. You have to get the word out. If you, as the owner of the business, are reluctant to sell, who else will do it for you? You don’t become successful by sitting back and waiting for great things to happen. Marketing yourself is the only way to get the word out there. Everyone at the top of his or her profession-from CEOs to movie stars - had to sell themselves to get where they are today. You don’t have to be a braggart or a show-off to sell yourself. What you really need is a positive attitude and a belief in yourself and your abilities. Selling yourself to others only proves that you have confidence in yourself and are willing to stand behind your beliefs. When you don’t believe in yourself, you only sell yourself short. One summer, I decided to sell my car. I was washing my car, and I asked my then-six-yearold daughter, Hallie, to help me make a large “For Sale” sign. We got the car all clean and shiny and placed the sign in the car window. I gathered up the pails and sponges and headed back toward the garage. All of a sudden, I heard Hallie, in her loudest six-year-old voice, shouting, “Car for sale! My daddy’s car for sale!” I came out of the garage and said, “Hallie, what are you doing?” This was early Sunday morning and nobody was around. “Daddy,” she said, “nobody’s going to know the car is for sale if we don’t tell them!” This was one of the most amazing statements from my now grown-up and very successful daughter who I couldn’t be prouder of today. Hallie had a natural understanding of the power of marketing. It’s a power that we all have, but we don’t always understand. Even though we’re not all salespeople, we all sell something. It may be a product, a service, or an idea, but we’re selling something. And in every situation-business and social-we’re selling ourselves. There is no reason to be embarrassed or ashamed to let other people know who you are and what you do. Never be afraid to stand at the end of your driveway and shout your message to anyone who will listen. And remember this… Things come to those who wait, but only the things left after those who hustle. BARRY FARBER is a best-selling author, an award-winning radio and television host as well as an agent and marketing consultant for corporations, professional athletes, and entertainers. He’s also the creator and marketer of the FoldzFlat® Pens. His latest release is an inspirational children’s book, In Search of the Magic Tree, available at www.barryfarber.com. Tune into his new TV Show, Diamond Minds, now on Brinx.tv. Follow him @barryfarberofficial. THE ART OF LIVING Out of the Mouth of Babes By Barry Farber, Diamond Minds You don’t become successful by sitting back and waiting for great things to happen. Marketing yourself is the only way to get the word out there. H
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