theconnectionsnj.com HOLIDAY CHEER PAGE 17 Starting with a partnership, the Schultz family now owns 100% of the business upon the retirement of the Blausteins in 2021. The Schultz family has a rich history in the industry that spans 4 generations. The first founding generation originated in Berlin, Germany in 1913. Fearing the rise of Hitler and the Nazi movement, the second generation fled to the United States and settled in Newark, New Jersey on Bergen Street. The store was moved to the Short Hills area in the early 1960s where it remains to this day run by the third generation, Robert and Christine Schultz, and their son Ashley of the fourth generation. Being in business for over 100 years gives a clear perspective of changes in the style and mindset of the consumer. From stoles and capelets worn with gloves; Persian Lamb coats with matching hats; the glamorous fox coats of the 1980s; the Schultzes have SEEN IT ALL and DONE IT ALL. Styles come and go and sometimes return. Black tie affairs are few and far between, if not non-existent. Work attire has gone from “casual Fridays” to “casual every day”. To stay competitive in the fashion industry, a successful company needs to “roll with the trend”. The luxury outerwear business has evolved into just that. The Schultz’s showroom which once consisted of only full-length coats that were of a serious nature to be worn with a gown has now transformed into jackets and kneelength garments to be worn with jeans or leggings. Vibrant colors and combing of materials are what is in vogue today. Cashmere, leather, goose down, alpaca, shearling, as well as traditional furs curated in modern colors and silhouettes, dominate demand in the market today. The Schultz & Blaustein clientele continued to search for statement outerwear garments to join their winter wardrobe. The styles may change, but that fact remains true today. Longevity such as this does not happen by chance. The Schultz Family excels in customer service and providing the best quality for a fair price. They have purchased or have been recommended for future service by over a dozen furriers who have retired over the years. The service end of their business has grown to over 9000 coats in storage. All work is performed on sight by old-world craftsmen. The company prides itself on its creativity and design insights when restyling outdated garments. Bring in an old, tired garment and watch as it is reimagined into something current and relevant. Whether it be to purchase a new item, remodel an old coat, have something cleaned, or stored for the summer, or simply sew a button, the Schultz family welcomes all. The Schultz & Blaustein Company Has Kept Their Clients Fashionably Warm In The Short Hills Area Since The 1960s 516 Millburn Ave., Short Hills, NJ 07078 (973) 379-1080 sbfurs.com Being in business for over 100 years gives a clear perspective of changes in the style and mindset of the consumer. From stoles and capelets worn with gloves; Persian Lamb coats with matching hats; the glamorous fox coats of the 1980s; the Schultzes have SEEN IT ALL and DONE IT ALL. COMMENDS CONNECTION Astrakhan Jacket Shearling Jacket We are thrilled to be recommended by LUXURY OUTERWEAR SINCE 1913 for the future service of their loyal clientele Furs by Guarino COME SEE US AT OUR LOCATIONS 732.741.2675 43 Monmouth Street Red Bank, NJ 07701 973.379.1080 516 Millburn Avenue Short Hills, NJ 07078 www.sbfurs.com @schultzblaustein
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