12 / 68
PAGE 12
THE BRIDGEWATER-SOMERVILLE CONNECTION
FEB/MARCH 2016
65 Finderne Avenue, Bridgewater 908-722-8990 hairmovementsalon.com Giovanni Todaro Color Relaxers Perms Foils Keratin Updos Men’s & Women’s Haircuts & Styling Mon. 10am-7pm, (Closed Tue.), Wed.-Fri. 9am-8pm, Sat. 8am-4pm SPRING SPECIAL 10% OFF ANY SERVICE WITH ASENET Expires 3/31/16 THE HAIR MOVEMENT Introducing Asenet formerly from Icon Hair Studio & Hair Cuttery Robert Incao cell: 908-528-0580 Lisa Berchoff cell: 908-334-9399 ROBERT INCAO LISA BERCHOFF WEICHERT REALTORS 3290 Route 22 West Branchburg Have you have ever walked into a house and thought, “Wow, this looks like a model home,” or been so impressed by how organized and styl- ish a house was that it must have been profes- sionally decorated? If so, chances are that the house was Staged. Home Staging is a term that we hear on house-related TV shows, but perhaps you don’t know quite what it is, or how relevant it is to you. Home Staging is the process in which you prepare your house to look its best, typically for selling, therefore the process is designed to appeal to as many buyers as possible. Buying a home is an emotional process and you only have one chance to make a first impression. A buyer must feel that your house could be their home. Unlike what you may have seen on TV, staging typically does not require huge renovations, rent- ing expensive furniture and other extremely cost- ly projects. Instead, Home Staging primarily involves furniture placement, de-cluttering tech- niques, and adding accent pieces to emphasize your home’s positive features and detract atten- tion from any flaws. Statistic shows a profession- ally staged home will sell quicker and for a high- er price than other houses not staged. The obstacle that many potential sellers have is they are accustomed to the way they live in their house. It is hard for most of us to look at our living space objectively. In most cases, the home owner’s lifestyle dictates how their house is arranged. For example, an owner may have huge family dinners so they have 10 chairs around the kitchen table in a space meant for 4, or if a home owner has children, he or she may have their Din- ing Room set up as a Play Room filled with toys. However, the way that you live in your home is not the same as the way you sell your home. That is where Robert Incao and Lisa Berchoff come in. As Realtors, they know that the majority of buyers want a home that has a Dining Room. Moreover, if the room is set up as a Play Room, a buyer without children may not to relate to that space. If there are too many chairs around a table, the room could be per- ceived as too small even if it is a spacious room. This is why the rare Real Estate Agent/Home Stager combination is so valuable. Most Realtors do not stage the homes they sell. However, Robert and Lisa have both the Real Estate knowledge in the local market and home staging abilities to make your home look like a home that buyers want to buy. Robert Incao and Lisa Berchoff are top- producing Realtors who stage homes that they list as a service to their clients. Their results are unparalleled for selling their satisfied clients’ houses for more money in less time. “I couldn’t believe it was my house and I never thought of making those changes! I didn’t want to move after Robert and Lisa were done staging and the professional pictures they had taken of my home were beautiful,” said Christine Sarola of her Bridgewater home that received multiple offers within two days. Not only will Robert and Lisa implement professional staging with no extra cost to their clients, but because of their success as Realtors they know what todays’ buy- ers seek and are able to incorporate into their Home Staging plan for each house they sell. You don’t need to be ready to put your house on the market before you call Robert Incao and Lisa Berchoff, who will come to your home for a free consultation. Often the duo work collabo- ratively with their customers for weeks or months before their house is on the market. “We spend time with our clients advising them on paint colors and home repairs, and are able to save them a lot of money,” says Lisa, “We advise sellers on what repairs are needed and more importantly what repairs are not needed.” Robert elaborates, “A recent Branchburg client of ours had planned to have her old kitchen ren- ovated before putting it on the market. Because of our knowledge of the local housing market, we knew that they would not get that money back upon selling, and we knew that our Stag- ing touches would improve the kitchen tremen- dously. We saved them $15,000 for a new kitchen and received an offer the first week on the market. They were thrilled.” Robert Incao and Lisa Berchoff have a unique, strategic and innovative approach to Real Estate, and have even sold many homes that previously sat on the market for six months or more and have not sold. The Incao-Berchoff team are passionate about their home staging, professional marketing and strategic pricing strategies that have yielded them so much suc- cess. Please see their advertisement on the opposing page for some of their successful sales and happy customers. If you’re considering sell- ing your home or had your house on the market unsuccessfully, Robert and Lisa are the Realtors to call. Call the team of Robert Incao and Lisa Berchoff. HOME STAGING - The Key to Selling Your Home for More BEFORE - Not Viewed as a Bedroom. House on market with another realtor unsold for 1½ years. AFTER - Lisa & Robert gave room new purpose. SOLD IN 21 DAYS! Hills Tax and Accounting, PC # ! ! )*(( ! ** ! *((( # % (,,(+ & ! ' -+,0 # *,+ 0% -+,1& $& # ! " % # & /',0',1 $ & % $ ! " ! 4+3(-+.(/2// " ! # # """& # & ) # & ! " # !"# !"# ! " # $ $ %& "' ! $ % $ #& www.theconnectionsnj.com