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• PERSONAL FITNESS • HEALTH & WELLNESS • PERSONAL TRAINING
GERALD A. YORK
OPTICIANS
21 South Finley Avenue
Basking Ridge NJ 07920
908-766-0939
By: Fermin Martinez
Chris Kelly & Gerald A. York, Jr.
There are an endless amount of rea-
sons to visit your optician. To have your
favorite pair of glasses adjusted or
repaired, or even to have a checkup.
Eyesight is our dominant sense, with-
out which it would be difficult to
accomplish tasks we often take for
granted, such as cooking or going to
work, and people of all ages have dif-
ferent optical needs. At
Gerald A.
York Opticians,
not only can you find
the services you need to maintain your
sight, but a level of personalized atten-
tion and care that lets you know you
are in good hands.
“It’s a family business,” Gerald York
Jr. explains, “My father started it in
1977 and it has very much remained a
family and family oriented business.”
Located in Basking Ridge,
Gerald
A. York Opticians
has served the
community for over forty years. By
offering comprehensive eye and con-
tact exams, as well as providing its cus-
tomers the latest in eyewear designs
and cutting-edge lens technology, one
can be certain to receive the highest
quality in optical care. Customers are
given options amongst all the best eye-
wear collections such as Swiss Flex, Sil-
houette, Prada, Oliver Peoples, Lafont,
Flexon, and even Coach, as well as
many children’s lines.
People find when they become cus-
tomers at
Gerald A. York Opticians,
they become customers for life.
“
York Opticians
has been our fam-
ily optician for 25 years, starting when
our then 2 year old son needed glass-
es. Excellent customer service, great
selection and VERY SKILLED at what
they do.” Longtime customer K.M.
Scott explained.
And truly what separates them from
any other optometrist or corporate
lens store is their level of customer
service. Forty years ago
Gerald A.
York
started his business with the
needs and wants of his customers as
his central focus. Now in 2016 that tra-
dition remains after he passed the
business to his son, Gerald Jr.
A Bernardsville native, Gerald fol-
lowed in his father’s footsteps and
earned his opticians license. Now in
charge of the family business, Gerald
Junior is committed to upholding his
fathers vision for quality eye care and
exceptional customer service.
“Where we stand out is in our cus-
tomer service, in that respect we beat
everybody. We warranty our products
longer than anybody else does… if
you’re comparing apples to apples, or
lens to lens, we are priced very com-
petetively compared to other opti-
cians while still providing care on per-
sonal level.”
Gerald Junior does not speak in
hyperbole, the warranties he offers far
exceed those of their big chain com-
petitors. Their onsite service lab means
your lenses aren’t shipped off some-
where exotic for repairs, but are done
right in house by people you can trust.
The level of service they provide is so
extensive,
Gerald A. York Opticians
even provides home visitations for their
customers who have special needs or
circumstances.
“Once people come to us, we have
a really high rate of keeping them as
repeat customers. We never ever let
our customers be upset… Nobody ever
leaves my store unhappy. If we know
they’re unhappy we will make it right.”
Gerald A. York Opticians
is a fam-
ily business whose greatest concern is
its customers. For more than four
decades they have been catering to the
needs of the community and the fami-
lies within it. If you are in need of a
check up, repair, new glasses or just
curious about your options, there is
only one place to find the service you
deserve.
Gerald A. York Opticians
can be found at 21 South Finley
Avenue in Basking Ridge. Stop on by
today or call 908-766-0939 to sched-
ule an appointment.
PAGE 34
Health and Wellness
